PROmum is an online project that helps mothers to cope with burnouts and anxiety. Two full time mums and part-time psychologists came up with the idea to create an online community where women can communicate, share their experience, find advice and support.
Their story inspired me to create a very elegant logo with a hand drawn lotus as a brand mark. Lotus is a symbol of balance and inner harmony, which is the main purpose of the project. The chosen brand colours are very tender, however, the overall minimalistic style of the brand gives it that professional look and feel.